slogan

IPA

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Dictionary definition of slogan

A short, catchy phrase or statement that is used in advertising, marketing, or as a rallying cry to represent a product, brand, organization, or idea.
"The political candidate came up with a catchy slogan that resonated with voters."

Detailed meaning of slogan

It is a concise and memorable tagline that is designed to leave a lasting impression on the audience, conveying the essence of what is being promoted. A slogan is often created to evoke specific emotions, convey a key message, or highlight unique features or benefits. It serves as a concise representation of the values, mission, or identity of a brand or cause. Slogans are commonly used in advertising campaigns, political campaigns, and social movements to create brand awareness, promote recognition, and inspire action. The goal of a slogan is to resonate with the target audience and leave a lasting impact, helping to differentiate and position the subject in the minds of consumers or supporters.

Example sentences containing slogan

1. The company's new slogan perfectly captured its commitment to innovation and excellence.
2. The brand's slogan, "Quality you can trust," emphasized its focus on delivering reliable products.
3. The organization's slogan, "Together we can make a difference," rallied supporters around a common cause.
4. The advertising campaign featured a memorable slogan that became an instant hit.
5. The protest march echoed with chants of slogans demanding justice and equality.
6. The company brainstormed several slogans before settling on the final one.

History and etymology of slogan

The term 'slogan' derives its origins from the Scottish Gaelic word 'sluagh-ghairm,' which can be broken down into two components: 'sluagh,' meaning 'army' or 'host,' and 'ghairm,' meaning 'cry' or 'shout.' This compound word, 'sluagh-ghairm,' referred to a battle cry or rallying call used by Scottish clans during times of conflict. Over time, as language evolved, the term made its way into English as 'slogan,' retaining its essence of being a memorable and resonating cry, albeit in a different context. In the realm of advertising and branding, a slogan serves as a concise and impactful expression of a product, brand, organization, or idea, aiming to capture the attention and loyalty of the audience with its catchy and persuasive nature.

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Further usage examples of slogan

1. The slogan on the t-shirt caught everyone's attention and sparked conversations.
2. The charity's slogan, "Changing lives, one step at a time," highlighted its impactful work.
3. The campaign's slogan, "Vote for a better future," resonated with voters seeking change.
4. The product launch was accompanied by a captivating slogan that generated excitement among consumers.
5. The sports team's slogan, "Unleash the champion within," motivated athletes to give their best.
6. The brand's slogan, "Beauty that shines from within," reflected its focus on inner well-being.
7. The environmental group's slogan, "Protect our planet, preserve our future," captured the urgency of conservation.
8. The slogan, "Taste the difference," conveyed the unique flavor of the restaurant's cuisine.
9. The company's slogan "Quality You Can Trust" resonated with customers.
10. Their campaign's slogan, "Vote for Change," inspired many to participate.
11. The brand's timeless slogan, "Just Do It," became iconic.
12. The environmental group's slogan, "Save the Earth," fueled activism.
13. The fast-food restaurant's slogan promised "Quick and Delicious."
14. The political candidate's slogan was "A Better Future for All."
15. The charity's slogan, "Together We Can Make a Difference," motivated donors.
16. The sports team's slogan, "Never Give Up," boosted morale.
17. The tech company's slogan, "Innovate for Tomorrow," drove success.
18. The fashion brand's slogan, "Elegance Redefined," set it apart.
19. The health food store's slogan, "Eat Well, Live Well," promoted wellness.
20. The movie's tagline, "Prepare for the Ultimate Thrill," generated buzz.
21. The educational institution's slogan, "Empowering Minds," attracted students.
22. The eco-friendly product's slogan, "Green Living Made Easy," appealed to eco-conscious consumers.
23. The nonprofit's slogan, "Building Hope, Changing Lives," summarized its mission.