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endorse

verb

/ɪnˈdɔːs/

IPA:

Dictionary definition of endorse

To express support, approval, or endorsement for a person, product, idea, or action, often publicly or officially.
"He plans to endorse the product in his upcoming advertising campaign."

Detailed meaning of endorse

When someone 'endorses' something or someone, they are essentially giving their stamp of approval or backing, affirming their belief in its quality, value, or credibility. Endorsements can take various forms, such as a celebrity endorsing a product in an advertisement, a politician endorsing a policy or candidate, or an expert endorsing a scientific theory. 'Endorse' underscores the idea of providing public or formal support, which can enhance the reputation or credibility of the endorsed entity or idea. It is a common practice in marketing, politics, and many other fields to gain trust and credibility by associating with respected individuals or entities who can vouch for a particular product, cause, or person.

Example sentences containing endorse

1. She decided to endorse the candidate who best represented her values.
2. The organization will officially endorse the new policy tomorrow.
3. The athlete's contract allows him to endorse various brands.
4. The committee will endorse the proposal if it meets their criteria.
5. It's crucial to endorse sustainable practices to protect the environment.
6. The celebrity was paid a substantial amount to endorse the fashion brand.

History and etymology of endorse

The verb 'endorse' has its origins in the Old French word 'endosser,' which means 'to put on one's back' or 'to approve.' It's a combination of 'en,' meaning 'in' or 'on,' and 'dos,' meaning 'back.' In the medieval era, 'endosser' was used both in the literal sense of putting one's signature on the back of a document to signify approval and in the figurative sense of expressing support or approval. In English, 'endorse' was adopted in the 16th century, inheriting these dual meanings. It came to represent the act of officially or publicly expressing support, approval, or endorsement for a person, product, idea, or action. The etymology of 'endorse' highlights its historical connection between the physical act of signing and the figurative act of approving, emphasizing the idea of putting one's figurative 'stamp of approval' on something.

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Further usage examples of endorse

1. The company's CEO will publicly endorse the charity event.
2. We need a prominent figure to endorse our charity fundraiser.
3. The board of directors is expected to endorse the merger next week.
4. The expert is willing to endorse the research findings.
5. Many politicians seek endorsements from influential leaders.
6. She will only endorse the book if she finds it valuable.
7. The organization's president will endorse the new initiative at the conference.
8. The professor is likely to endorse the student's research project.
9. The celebrity's decision to endorse the charity had a significant impact.
10. The magazine chose to endorse the innovative technology.
11. The committee must unanimously endorse the proposed changes.
12. The company's shareholders will likely endorse the CEO's decision.
13. We hope the mayor will endorse our community project.
14. The celebrity was eager to endorse the new fashion line.
15. The company decided to endorse the candidate for mayor.
16. The committee will endorse the proposal at the next meeting.
17. The famous athlete agreed to endorse the sports drink.
18. Many experts endorse the benefits of a healthy diet.
19. The organization chose to endorse the environmental initiative.
20. The president will endorse the educational reform bill.
21. The magazine editor agreed to endorse the upcoming book.
22. The influential blogger decided to endorse the tech gadget.
23. Politicians often endorse policies to gain voter support.
24. Doctors frequently endorse lifestyle changes for better health.