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discontinue

verb

/dɪskənˈtɪnju/

IPA:

Dictionary definition of discontinue

To cease or stop the continuation of something, typically a product, service, practice, or activity.
"The university will discontinue the course due to low enrollment."

Detailed meaning of discontinue

When we discontinue, we intentionally put an end to a particular item or process, making it no longer available or in use. This term is often used in business contexts when a company decides to discontinue a product line due to various reasons, such as low demand or changing market trends. It can also refer to the cessation of a particular service, like a discontinued bus route, or the discontinuation of a tradition or practice. "Discontinue" implies a deliberate decision to terminate or halt something that was previously ongoing or available.

Example sentences containing discontinue

1. The company has decided to discontinue production of the product.
2. The restaurant had to discontinue serving certain dishes due to supply chain issues.
3. The airline has announced that it will discontinue flights to certain destinations.
4. The city council has voted to discontinue funding for the public library.
5. The manufacturer has decided to discontinue the old model and release a new one.
6. The company has decided to discontinue its partnership with the supplier.

History and etymology of discontinue

The verb 'discontinue' has Latin origins. It is derived from the Latin word 'discontinuare,' which combines 'dis-' meaning 'apart' or 'away from' and 'continuare' meaning 'to continue.' Therefore, the etymology of 'discontinue' conveys the idea of putting something apart or away from continuation. In English, it is used to describe the action of ceasing or stopping the continuation of something, whether it's a product, service, practice, or activity. The term 'discontinue' underscores the act of deliberately ending or interrupting a process or the use of a particular item, reflecting its historical connection to the concept of breaking the continuity or flow of something.

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Further usage examples of discontinue

1. The software company will discontinue support for the old version of the program.
2. The fashion brand has decided to discontinue its seasonal collection.
3. The hotel will discontinue offering room service from next month.
4. The government has decided to discontinue the controversial policy.
5. Due to the negative side effects, the doctor advised me to discontinue the medication immediately.
6. The company will discontinue the older model to focus on its new product line.
7. Due to low ratings, the network decided to discontinue the TV show after one season.
8. If you experience severe side effects, discontinue the medication immediately.
9. Airlines often discontinue less profitable routes to optimize their operations.
10. After reviewing the data, they chose to discontinue the marketing campaign.
11. Schools may discontinue certain courses if there's a lack of student interest.
12. As technology advances, companies discontinue legacy software and hardware.
13. The magazine will discontinue its print edition and transition to digital.
14. After years of criticism, they decided to discontinue the controversial practice.
15. Due to budget constraints, we had to discontinue several community programs.
16. If symptoms persist, discontinue use and consult a healthcare professional.
17. The car manufacturer plans to discontinue diesel models by the end of the decade.
18. To save endangered species, hunters must discontinue illegal poaching activities.
19. The streaming service will discontinue some films and shows at the end of the month.
20. After the recall, stores were quick to discontinue the faulty product.
21. Upon the founder's retirement, they'll discontinue the artisanal line.
22. For safety reasons, we must discontinue operations until the equipment is fixed.
23. The city decided to discontinue the old tram system, opting for modern buses.
24. To protect local wildlife, we should discontinue the use of harmful pesticides.
25. If you discontinue your subscription, you'll lose access to premium features.